Company Profile

From the beginning of our business 120 years ago, we've been committed to doing the right things wherever we are: the right things for our people and the right things for the marketplace, environment and communities in the more than 200 countries where we do business. As our business and the needs of people and the planet evolve, we continually assess whether we are meeting the needs of our various stakeholders.

* In the Workplace: We continue strengthening the workplace environment, ensuring a safe environment where a diverse workforce is engaged, fulfilled, and fairly compensated and rewarded for their performance.

* In the Environment: We're constantly working to improve our environmental performance and to lead the industry in environmental stewardship, particularly in the areas of water and sustainable packaging.

* In the Marketplace: We strive to meet our consumers' needs by offering beverages of the highest quality, produced under stringent standards, as well as by developing products, programs and partnerships that help to address consumers' evolving beverage needs and concerns about health and wellness.

* In Communities: We partner with communities and organizations on solutions to address local needs and initiatives, including environmental programs, sports and physical activity programs, education and disaster relief.

Manifesto For Growth

At its inception, the foundation for this journey has been termed Our Manifesto for Growth. Our Manifesto represents the beginning of a journey which, in fact, will never end. It is a foundation upon which we will build sustainable growth as each and every member of the Coca-Cola system recognizes and invests in our rich long-term opportunities, while also accepting a renewed responsibility for meeting our short-term commitments.

The goals are simple: We will reinvigorate growth for our Company, and we will inspire our people. Likewise, our strategy is simple: We will accomplish our goals by building a portfolio of branded beverages, anchored in our icon, Coca-Cola®, and by enabling superior market execution globally and locally -- aligning and leveraging the power of our global network.

Ultimately, this journey will be propelled by unleashing the collective genius of our organization that will make sustainable growth a reality. We take this journey because it is in our very nature to innovate, create and excel.

It is who we are.

Beliefs

There is much in our world to celebrate, refresh, strengthen and protect. The Coca-Cola Company is a vibrant network of people, in over 200 countries, putting citizenship into action. Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, protect the environment and strengthen our communities.

We are a local employer, with responsibility to enable our people to tap into their full potential; working at their innovative best and representing the diversity of the world we serve.

We are an investor in local economies and a driver of marketplace innovation, with a responsibility to act as a good steward of our natural environment.

And we are a local citizen, understanding our responsibility to contribute to an improved quality of life in our communities.

Learn more about our beliefs and how they guide our actions every day, around the world.

Mission

Everything we do is inspired by our enduring mission:

* To Refresh the World... in body, mind, and spirit.

* To Inspire Moments of Optimism... through our brands and our actions.

* To Create Value and Make a Difference... everywhere we engage.

Vision

To achieve sustainable growth, we have established a vision with clear goals.

* Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

* People: Being a great place to work where people are inspired to be the best they can be.

* Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs.

* Partners: Nurturing a winning network of partners and building mutual loyalty.

* Planet: Being a responsible global citizen that makes a difference.

Values

We are guided by shared values that we will live by as a company and as individuals.

* Leadership: "The courage to shape a better future"

* Passion: "Committed in heart and mind"

* Integrity: "Be real"

* Accountability: "If it is to be, it’s up to me"

* Collaboration: "Leverage collective genius"

* Innovation: "Seek, imagine, create, delight"

* Quality: "What we do, we do well"